Tradeswell Appoints Marketing and Retail Leader Julie Bernard as Chief Marketing Officer
March 24, 2021
Bernard to leverage her expansive data-driven retail and marketing experience to drive growth of Tradeswell’s AI platform for ecommerce brands
BALTIMORE, MD (March 24, 2021) – Tradeswell, the AI-powered operating platform driving profitable ecommerce transformation, today announced the appointment of Julie Bernard as Chief Marketing Officer. The addition of Bernard to Tradeswell’s executive leadership team is propelled by the company’s exponential growth since closing their Series A round of funding, fueling its mission to help brands navigate the complexity of the ecommerce ecosystem across an ever-increasing number of platforms, point solutions and marketplaces.
Prior to joining Tradeswell, Bernard was the Chief Marketing and Product Officer of Verve, a mobile marketing platform, where she led brand strategy, marketing, product, analytics and creative services and was instrumental in the company’s double-digit growth, global expansion and exit strategy.
Previously, Bernard mastered a blend of art, professional experience and AI strategies to craft meaningful consumer experiences that delivered profitable revenue for brands. As senior vice president of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, she was a catalyst for change, leveraging her extensive strategy and process re-engineering experience to identify a $5 billion growth opportunity. She established its first-ever business unit responsible for applying customer insight to advance both merchandising and marketing decisions around modern shopping dynamics, ecommerce, assortment, pricing, media and loyalty. In her prior role as senior vice president at Saks Fifth Avenue, Bernard led initiatives to enhance customer experience, improve operations and increase profit margins.
Bernard serves on the board of directors of Authority Brands and holds advisory board positions with Octane11, the Digital Shelf Institute Executive Forum, and Ascendant Network.
“With the explosion of ecommerce growth over the past year, our team at Tradeswell has deepened the investment in artificial intelligence, quantitative trading, and ecommerce integrations,” said Paul Palmieri, Tradeswell co-founder and CEO. “I have admired Julie’s achievements over the years and her strengths complement Tradeswell. We’re excited to have her on board as we build a voice of commerce insights and help brands thrive in this new digital era.”
When in-person shopping was drastically reduced last year, the ecommerce market had the opportunity to flourish, reaching approximately $4.2 trillion in sales globally in 2020. As the world shifted to this new digital landscape, businesses had to adapt quickly as well. Last year, in a survey led by Boston Consulting Group, 80% of CEOs claimed to accelerate digital transformation efforts as a result of the pandemic.
“As brands hastened their shift to digital during the pandemic, it became clear they needed modern technology to succeed,” Bernard remarked. “The Tradeswell platform empowers them to control their digital destiny, providing a unified console to view and refine retail, advertising and financial performance across marketplaces. I’m excited to join this pioneering team at this pivotal moment in the growth of the company and the ecommerce industry at-large.”
Over the past five months, Tradeswell has enabled over 200 brands the ability to integrate data across marketing, retail, inventory, logistics, forecasting, and financials – and take action to drive marketplace sales and profits. Tradeswell has raised $18.8M in capital, with their latest Series A funding led by SignalFire with participation from Construct Capital, Allen & Company LLC, and The Emerson Group.
For more information about Tradeswell, please visit https://www.tradeswell.com/.
Tradeswell is the AI-driven operating system for real-time ecommerce. We’re on a mission to empower growth by making ecommerce actions more informed, more coordinated, faster, and more profitable – for everyone. We do this through our quantitative trading platform that leverages real-time algorithms and insights to reveal and execute the optimal actions companies need to grow. We put the power of data science at the fingertips of our customers, empowering their decision-making and giving them unprecedented control.