Ecommerce professionals have long relied on Facebook as the dominant platform for social media marketing.
But with Apple’s introduction of ad tracking restrictions in iOS 14 and rising costs for lower returns, many marketers are diversifying their strategy.
TikTok is the latest way brands are pursuing organic connections with their audience through original content with viral reach.
The Number One App for Consumer Spending
If you thought TikTok was just for dance routines and memes, think again.
It’s driving real value for brands — putting products in front of ready buyers and fostering loyalty through repeat engagements.
TikTok hit 3 billion downloads in 2021, making it the first non-Facebook app to achieve this milestone.
The app sees more than one billion monthly active users, with 8 new signups every second.
And these users are turning into paying customers.
AppAnnie ranks TikTok the number one app for driving consumer spending. In 2021, users spent more than $2.3 billion on purchases through the platform.
Plus, TikTok officially surpassed Instagram in popularity for Gen Z — giving brands a proven channel to reach this coveted demographic.
Real-Time TikTok Insights from Tradeswell
Because of its popularity, TikTok was at the top of our list of new integrations to build.
We’re so excited to announce the availability of TikTok ad data in our platform!
Compare TikTok side-by-side with your other marketing channels to see which is performing best.
Measure reach, engagement, engagement rate, spend, and cost per engagement in a single view.
Drill down into an individual channel and change your date range to get a custom view that measures exactly what you need.
Get insights into your audience breakdown and see whether TikTok reaches a different demographic than other marketing channels.
That way, you can adjust your strategy for each to ensure you’re engaging the audience most active on that particular channel.
We’ll automatically rank your top and bottom performing TikTok campaigns for at-a-glance visibility into what’s working and what should be improved.
Plus, TikTok data is available in your Finance module to track channel profitability.
Getting Started with TikTok and Tradeswell
Already on TikTok? Authorize the integration in your Channel Management settings in just a few clicks.
Data is updated daily with daily granularity.
If your brand isn’t using TikTok yet, there’s no time like the present. Start creating content and get insights to optimize your performance with Tradeswell.
You may just go viral.
Sign into Tradeswell to set up a TikTok integration today.
No Account? Start your 30-day free trial.