Announcing Tradeswell - The Operating System for Real Time Commerce

Millennial Media Co-Founder Paul Palmieri Publicly Launches Tradeswell, A Neural AI for Ecommerce That Empowers Brands To Make The Right Decision Around Six Key Aspects of Products Across All Digital Channels

The first real-time trading platform for ecommerce is already helping more than 100 brands supercharge teams with automated actions, decisions, and insights.

BALTIMORE, MD (October 8, 2020) – Shhh. Ecommerce has a dirty secret: the margins are broken. That’s why Tradeswell, the company building the first neural AI for real time ecommerce, unveils its product to the public today after 15 months of development. Consolidating all key aspects of digital commerce into a comprehensive platform, the system gives DTC and CPG brands a way to accelerate growth regardless of the platform they are selling on.

An eMarketer report found that the ecommerce market is set to be worth $1T in the next three years in the U.S. alone, but DTC brands remain in the dark, with siloed black boxes of data dividing sales, marketing, finance, and logistics channels. An ecosystem of outsourced agencies exist, but brands still give up 5-10% of sales and gain little insight into their customers, or how to run the business. What’s needed is an in-house operating system that helps unlock the power to trade on any platform and make decisions in real-time, without requiring a large team, which is the perfect use case for an AI-based platform. 

Tradeswell’s Neural AI Enables Brands to Participate in ‘Real-Time Trading of Each Product Sold’ 

Tradeswell brings optimization across six key areas of ecommerce in real-time including marketing, retail, inventory, logistics, forecasting, lifetime value, and financials, so brands know what to sell, to whom, where, and at what price with full visibility into customer data that have been controlled by enabler consultants and third-party platforms.

"This unique, comprehensive, algorithmic approach has helped us grow sales, identify commercialization opportunities, and forecast far more accurately. Tradeswell brings scientific rigor to ecommerce optimization," Steve Tracy, SVP Sales and Marketing, Red Monkey Foods | San Francisco Salt Company.

D2C Startups with Broken Economies of Scale in VC Pitches, Leads to Tradeswell

After leading Millennial Media to IPO, Palmieri founded Grit Capital Partners whereas an investor he passed on dozens of direct-to-consumer startups because the margins were too thin, and the economics didn’t correct at scale. After initially investing in Tradeswell’s team, Paul saw a massive opportunity to join the team as CEO and help brands to take advantage of a booming ecommerce market that’s been dominated by the likes of Shopify, Walmart, and Amazon.

In the same way that Millennial Media helped mobile advertisers with a real-time bidding approach, Tradeswell’s platform gives brands the edge they need to act with the velocity of today’s market and tap into automated insights, decisions, and actions to supercharge their teams. 

“The ecommerce ecosystem is exactly where mobile media was years ago, where multiple products platforms and tech solutions exist, but there’s no agnostic, trusted layer that ties everything together. We want to become table stakes for brands to sell profitably on any platform and eliminate the data barriers between brands and customers. Out of the gate, we’re already seeing some clients with 90% increase in topline sales and 20% increase in margins.” said Paul Palmieri, CEO and co-founder of Tradewell. 

Stealth for the past 15 months with more than 100 early adopter brands already on board, Tradeswell was founded by a world-class team of ecommerce, CPG, advertising and media industry veterans including: Paul Palmieri, (formerly CEO and founder of Millennial Media and founder of Grit Capital Partners);

Haley Ulloa, President (formerly at Flywheel Digital, AOL/Millennial Media); Ron Puggi, Head of customer success (formerly at Flywheel Digital, and McCormick & Company); Jesse Leikin, Head of product and engineering (formerly AOL/Millennial Media); Geoff Kenawell, Head of operations (formerly Flywheel Digital, and Stanley Black & Decker).

Tradeswell is building a Bloomberg-terminal for ecommerce,” said Chirs Farmer, CEO and founder of venture capital firm SignalFire. “I had the opportunity to work with Paul from day one to launch of Millennial Media where he scaled real-time mobile advertising media, and we’re betting he’ll do the same with a real-time trading platform for products as part of a $3 trillion global market.”

To find out how Tradeswell can make your ecommerce brand superhuman, visit: 


About Tradeswell: 

Tradeswell is on a mission to fix the economics of ecommerce while unlocking profitable, healthy growth for brands. We know that both traditional and DTC brands need tools and intelligence that places the power of data science at their fingertips. So we are listening – and building a quantitative, algorithmic, and AI-based platform to surface insights and perform automated tasks. Brands need an operating system built for real-time commerce, without the inherent bias presented by siloed solutions. Tradeswell reveals and empowers the actions brands need to grow!

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