Staying Profitable in the Second Half of 2022 [Ecommerce Roundtable]

Written by Kathleen Booth on Jun 16, 2022 5:41:19 PM

It seems like everywhere you turn, there's another post telling you to "prepare for the worst."

But does anyone really know what's to come? Or how to best prepare?

We decided to go live with some top ecommerce minds to discuss what it will take for brands to successfully navigate the second half of 2022.

Here's what we covered:

🛒 Selling DTC v. marketplaces

💸 Pricing in an inflationary economy

⚡ Using promotions to move inventory

➕ And more

Watch the recap above to learn more, and make sure you register for our next roundtable event at tradeswell.com/research.

Kathleen Booth

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank.

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